Singapore Gurkhas Allo Tatha Hemp Udhyog (SGATHU) is an innovative social enterprise founded by retired Gurkha Officers from the Gurkha Contingent, Singapore Police Force and the intellectual personalities of local resident to utilize wild natural fibers Allo (Himalayan Nettle) and Hemp from hilly district of all over Nepal. The initiative integrates ecological restoration. With a regenerative nature based value chain. By investing NCRS 25 million in modern facilities in Ghorahi Dang, Lumbini Province, SGATHU bridges the gap between traditional harvesting and high value textile innovation. SGATHU fosters inclusivity by Indigenous, Dalit and single mother cohorts through specialized technical skill training. By revitalizing community forestry and deploying advanced design, SGATHU transforms raw natural products into climate friendly, scalable and socially transformative textile production.
Long Term Aim of the Business:
The long term aim of Singapore Gurkhas Allo Tatha Hemp Udhyog (SGATHU) is to become the leading producer and supplier of high quality Allo (Himalayan Nettle) and Hemp product in Nepal and export to foreign.
Objectives:
• To promote sustainable use of natural fibers like Allo (Himalayan Nettle) and Hemp by producing eco-friendly yarns and handcrafted products.
• To uplift widows, single women and poor and backward women within this industry by making them self-reliant, skilled and provide them with special employment.
• To preserve and promote traditional knowledge and craftsmanship related to Allo and Hemp fiber processing and weaving in the Ghorahi Dang region.
• To produce high quality Allo and Hemp thread suitable for use in garments, handicrafts, and export grade textile products.
• To expand the market for Allo and Hemp products both domestically and internationally, Supporting Nepal's green economy and rural entrepreneurship.
• To contribute to environmental conservation by encouraging the use of biodegradable and renewable raw materials in place of synthetic alternatives.
• To enhance income generation of local producers through value addition, product diversification, and branding of Allo and Hemp based goods.
Target Market:
The market for the industry's products is large and steadily growing. Domestically, its reach includes major Cities such as Kathmandu, Pokhara Chitwan, Dharan, Butwal, Bhairahawa, Dang, Surkhet and Nepalgunj. The industry also has future plans to expand into international markets such as the United States Canada, The UK, Australia, Singapore, China, India Japan and European Countries. Target customers include household's retail business and garment and carpet manufacturers,
A key marketing strategy involves signing direct one- year contracts with carpet and clothing factories. For instance, the industry already supplies thread to the carpet industry in Kathmandu and engages in some clothing production.
The Primary target market for Singapore Gurkhas Allo Tatha Hemp Udhyog Comprises bulk buyers within the carpet and textile industries in Nepal and the market of products are in Singapore, Australia, USA, China, India and Japan.
Marketing strategy:
Singapore Gurkhas Allo Tatha Hemp Udhyog's marketing strategy is primarily B2B focused, leveraging direct relationships and the unique attributes of its natural fiber products.
The primary target segments are the tourist for product and carpet manufacturing industries in Kathmandu and the textile industries for thread in Kathmandu and Dang. These segments are chosen due to their high volume requirements and established use of natural fibers.
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